Your website should be an asset to your company. It should look good and rank highly in the search engines. It should have a responsive design so it can work across all devices.
Since 1999 Utopia has been producing quality websites for its customers. All of the website designs produced at Utopia are customized to meet the needs of our customers. All sites are also built with modern architecture so that your site is responsive across all devices. Designing a website is a process, one that we have perfected over our many years of business.
Content Architecture
When we design and build a website for you, we start the conversation with content architecture.
Sometimes known as a site map or page rationale, the content architecture lays out the areas that you want to emphasize on your website. This allows both of us to focus on the design and content for each. We also discuss the keywords that you want your company to be found on popular search engines. This is where we guide you on how tailoring your written content plays a role in being found in the search engines. (see our discussion of SEO/SEM).
Content architecture is the foundation on which every successful web site is built. While not the most exciting part of your new site, it will pay dividends both now and in the future.
UI/UX Design
Is your site easy to navigate, and can your customers easily find the information they are looking for on your site?
That is where User Interface/User Experience (UI/UX) enters into the web design process. Utopia has a tremendous amount of experience designing solid UI/UX features into our customers web designs. We partner with you to understand how you want to present your company data to your customers. Since we work with many customers across a broad spectrum of industries, we have successfully met the challenge of providing unique ways of having customers interact with clients’ web sites. Whether you need to drive conversions or have a unique idea of targeting content to specific customers, let’s discuss and find the perfect UI/UX solution for you.